Singapore streets are filled with huge posters that are constantly fighting to get your attention. This is one of the most effective strategies that is used by advertisers. You are not spared by advertisements when walking on the road or driving in your car. There are hundreds of messages who want to get read by you. And these are the messages on big posters. They are attractive, colorful and innovative. They make it hard for you to resist them and you go on reading wonderful messages one after the other. And the truth is you really can pick your best ad. They all are good, all gather your attention and you end up getting caught in the advertising world.
Posters can be really magical. They are made in such a way that you get drawn towards them. They will inform you about the sales happening, they will ask you to try the latest product and some will just remind you that a particular product is still there so you do not forget it. Poster printing is a very effective strategy and loved by many advertisers. And the reasons for them to do this are:
The message on the posters and banners are spread among the masses in a short time. A large number of people read posters everyday and therefore there is no need to individually target the audience.
Poster making in one time investment and a long term one like banner printing. This means once a poster is made, the company and the advertiser need not worry for about 3-4 months or may be more.
Some posters work as very good information providers while others try and grab your attention through curiosity. Both ways the brand’s popularity increases and this is a pre requisite for any brand’s success.
Posters help in increasing the recall value of the brand. This means that every time people look at the poster they will immediately recall the brand. It is important to do this and there are many advertisers in Singapore today who are making use of this strategy.
Posters with attractive messages using silk screen are able to grab more attention and therefore enable a company to be ahead of their competitors. The more attention you get the more chances are that people will try your product.